We’ll discuss with our outstanding partners about the effectiveness of print in a digital world
“Labels Innovation, the technologies of the future” is the title of the conference that will take place Friday 25 January at the Be Packaging conference room in Montesarchio. The event is organised by Be Packaging in partnership with HP, Sas Italia, MetaPrintArt, the University of Salerno, and the Italian Flexo Association.
The effectiveness of digital printing, packaging and labels are the main topics of the event in which representatives of the production, entrepreneurial, and academic worlds will share their views and experiences. The first part of the conference will be more technical, whereas the second part will focus on discussion. There will also be a guided tour of the facilities. “The idea of sharing the views and experiences of various companies in the digital printing chain in the pursuit of quality stemmed from our willingness to welcome every technological innovation with a smile,” said Biagio Flavio Mataluni and Antonio Lonardo, Be Packaging President and CEO, respectively. “Companies are often overwhelmed by technology and are not open to novelty. And when they are, it’s more about meeting a need than seizing an opportunity. Our open-minded approach – concluded Mataluni and Lonardo – has allowed us to meet the needs of a market that has changed drastically several times over the past five years.”